Dezzia collects and shares coupons from premium brands by leveraging social media.
We get the idea from a keen observation of coupon business in the technology crossroad.
Coupon business has probably existed as old as any kind of commerce. In old times, coupons were delivered to people’s doorstep in print, and the way to target was based on geography and mining of consumer behavior. Internet transformed coupon business. Coupons were delivered to people’s screen in digital format, and the way to target was based on search intention (SEO, PPC). With the emergence of social media, we believe that coupon business is up for another disruption. In the future, coupon will still be delivered in digital format, but the way to target is through networked individuals and groups. The power of social media is yet to be fully explored, and we are here to push the envelope towards a future we believe in.
Dezzia’s core technology is a “like gate” that locks the curated coupon code until customers “like” the coupon. When a customer unlocks a coupon, they broadcast the coupon to his/her friends. We believe that viral index of such a coupon deal is close to 1, so some deals can go viral and establish a large fan base for Dezzia.
We see the company evolve in three stages:
1. Establishes a large fan base by curating attractive coupons via social media
2. Negotiates with major brands for exclusive deals with the power of a large fan base
3. Helps small businesses to make more sales via coupons and establish a foothold in social media by extending Dezzia’s fan base
Check us out and find the latest coupons: www.dezzia.com
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